SEO Content Writing Internship in Tourism, Cape Town

Would you like to learn how to produce content that is both creative and SEO-optimised?

Join us for this content writing internship in Cape Town! It’s an opportunity to sharpen your writing skills, get an in-depth understanding of search optimisation, and build a varied writing portfolio.

As part of our little Roots team, you’ll help us communicate about our nonprofit internships, and gain a huge amount of writing experience. You’ll do this on a number of platforms, including our blog, our website in general, and external sites and blogs. We’ll teach you how to write strong SEO pieces without losing your creative flair. (Yes! It can be done.)

Not unimportantly, you’ll get to live in Cape Town, which is a rather exciting place to spend some time. To apply for this SEO writing internship in Cape Town, you’ll need to have a self-starter attitude, strong writing skills, and a desire to learn about SEO.

(Note that this writing internship is also available remotely! We understand that not everyone is able to join us at our office in Cape Town, so we’re happy to also offer this as an online SEO writing internship.) 

Learning outcomes;
  • You’ll sharpen your writing skills and build a portfolio of work
  • You’ll learn about search engine optimisation and how to create SEO-friendly content
  • You’ll find your way around a variety of online tools, including Wordpress, SEMrush, and Google Analytics
  • You’ll gain an understanding of both the nonprofit sector and the student travel industry
Cape Town, South Africa OR Remote
Roots Interns
Creative writing, Blogging, SEO, Social Media
Min. 8 weeks
From USD 1814 (in-person) / USD 525 (remote)

At Roots Interns, we are on a mission to support grassroots nonprofits across Africa and offer unique work experiences for international interns. We place skilled interns with the right cause, and ensure that their internship is a hugely valuable experience for everyone involved. All our interns become a large part of a small organisation with an important cause; this allows for great professional and personal growth, and it also contributes to the important work that is happening at a grass-roots level in Africa; a beautiful offshoot of mutual growth. We offer over 45 different internship program – with a wide range of academic focus areas – across seven different African countries. We take great pride in the impact we make on both our interns and our partner organisations.

What you’ll do

As a content writing intern, you will produce SEO-focused (but still creative!) online content. The focus is on the following;

  • Writing blogs for our website
  • Writing articles for external websites and blogs
  • Creating strong content for the general pages and listings on our website
  • Doing SEO analysis and research, if you’re interested in this
  • Writing content for social media posts
  • Strong writing skills and fluency in English
  • An interest in learning how to create strong and SEO-focused content
  • A passion for the nonprofit internships we offer
  • An ability to work independently
  • Experience in creative writing is a bonus

You’ll be staying at the Lenox, a comfortable guest house in the heart of Cape Town. Built in the old Cape Dutch style, the Lenox is characterful and spacious. It has a garden with a barbeque area, a large dining room, and several other communal spaces. Shared bedrooms take four to eight people, and there are plenty of single rooms available as well (at an extra fee). You’ll be walking distance from a wide range of shops, cafes and restaurants, and at a great spot for some of the touristy highlights Cape Town has to offer as well. (As well as for views of Table Mountain!)


You can start your internship with this organization every week so start and end dates will be discussed during your application proces.

What you’ll pay (2023 rates)

2 MONTHS USD 1,814
3 MONTHS USD 2,382
4 MONTHS USD 2,949
5 MONTHS USD 3,517
6 MONTHS USD 4,084

Remote internship: USD 525

At Roots, we do everything we can to make your internship experience smooth and hassle-free. We offer an all-inclusive service, which means we will help you find the right internship (we believe we are great matchmakers!), help you with visa arrangements, book accommodation for you in Cape Town, give you all the pre-departure information you need before arriving, pick you up from the airport and check in with you while on your work placement to ensure you feel supported.

What you are paying for:
  • Transfer from Cape Town International airport to your accommodation and back on arrival and departure day
  • Accommodation based on a dorm room (4-8 pax). If you prefer a single room, please contact us for availability and prices
  • Two meals (breakfast and dinner) a day from Monday to Friday
  • Assistance with your visa arrangement & other preparations
  • On the ground support during your stay
  • Free WiFi
  • Assistance with finding the perfect work placement
  • Supervision during your internship
  • Check-in and feedback as well as a reference letter after your internship
  • Your own account on a career development platform that offers content and courses focused on exploring different career opportunities
  • Reference letter at the end of your internship
  • A discount on weekend activities, exclusive to Roots interns
  • Flights
  • Visa, medical and travel insurance costs for the duration of your placement – must include cover for repatriation
  • Lunch, drinks, snacks, and items of personal nature (f.e. curios, gifts, clothing)
  • Meals during the weekend
  • Transport to the office
  • Costs for additional excursions or activities

Optional extra:

Personal Development Sessions
To help you optimise your personal and professional development during your internship, we offer individual monthly sessions with a professional consultant. These 1,5-hour sessions offer opportunities to set goals, reflect on your experience, and ensure your internship will benefit your career as much as possible.
Monthly fee: USD 65
Workshop: Exploring the Nonprofit Landscape
To give you a full understanding of the nonprofit sector in Africa, we offer one-off individual online workshops by a South African digital marketing and fundraising specialist. You’ll learn about the needs of the nonprofit sector, best practices in nonprofit management, and sustainability of fundraising initiatives. You’ll also be given a large amount of useful resources.
Workshop fee: USD 65
Cape Town, South Africa OR Remote
Roots Interns
Creative writing, Blogging, SEO, Social Media
Min. 8 Weeks
From USD 1814 (in-person) / USD 525 (remote)

I am very much enjoying the writing I am doing, and how it impacts the organization's mission. Writing can have such a major impact on the conveyance of an organization's achievements and goals, and I am happy to be a part of that. Blog writing, I am enjoying the most. There are so many topics to tackle and so many different ways to tackle each one. It is also incredibly interesting to learn about the impact that writing can have on an online platform - in its content, its blogs, and promotions. I was able to learn about SEO, backend editing of websites, and purposeful blog writing all within the comfort of my own home This has been immensely helpful, and I know it is a skill that will carry with me beyond this internship.

Taylor, United StatesSEO Content Writing Internship in Tourism
  • Gain practical writing experience and build a strong portfolio of articles
  • Be part of an organisation that is passionate about supporting grassroots nonprofits and providing incredible internship opportunities
  • Learn the ins and outs of search engine optimization
  • Write for a variety of platforms
  • Learn how to work with a number of online tools, including Wordpress, SEMrush, and Google Analytics
  • Live in and work in Cape Town, a phenomenal city in a stunning setting
2 MONTHS USD 1,814
3 MONTHS USD 2,382
4 MONTHS USD 2,949
Remote internship: USD 525

See Detailed Rates

How to apply?

If you’re ready to apply for this internship, here’s what to do:

  1. Fill in the application form (it will show in a new screen) and send your CV to
  2. We’ll set up a call with you to go through your application.
  3. If we feel it’s a good match, we’ll set up a call between you and the supervisor for this internship.
  4. If everyone’s happy, we’ll provisionally confirm your placement! We’ll then send you the invoice for the deposit, get started with a detailed booking form, and we’ll give you all the information you need to prepare for your upcoming adventure.
  5. Only once we receive payment of the deposit your placement will be confirmed.

Or if you’d just like to ask us some questions about this internship first, just fill in the contact form on the right. We’ll be happy to assist!

    If you have any questions about this opportunity, please ask us by completing the form below.


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